“Your premium brand had better be delivering something special, or it's not going to get the business.”
Warren Buffett
Your brand isn’t important it’s everything! Your brand is what occupies the place in the mind of the consumer when they are about to make a buying decision. Your brand communicates the values, vision and personality of your business. A clear, credible, consistent brand is invaluable!
A strong brand can…
- Develop sales at full mark up
- Make your business less reliant on competing on price
- Get your unfair share
- Decrease the cost of sales
- Lower promotional costs
- Reduce employee turnover
- Increase the share value of your business
An inappropriate or negative brand can cause consumers to be confused and can actually create cognitive dissonance about your advertising message. Poor brand recognition can result in lower profits, loss of market share, greater need to have sales and promotions and chaotic distribution of advertising resources.
Weather you are developing a new brand or re-evaluating your existing brand, MarketStrategy.ca will help you develop the best, most appropriate brand strategy for your business. We do this by first developing the brand strategy then extending that strategy into strong visual messages that are consistent with your business personality, target and strategic direction.
